Treat Map 2021

Covid-19 haunted Halloween…again.

For years, Nextdoor had been known for its Treat Map which showed neighbors which homes were offering candy nearby so they could plan their trick-or-treating route.

By this time in 2021, even though many Americans were getting vaccinated, the new Delta variant was ramping up and shutting some Halloween celebrations down.

I needed figure out how to make the Treat Map useful and fun during Covid from a content design perspective. Designing for safety was key.

Because we found some neighbors were still game to trick-or-treat while others didn’t want to risk it, I struck a happy medium between offering in-person safety guidance and contact-free fun.