Hire a Pro

Every day on Nextdoor, thousands of people ask for recommendations for someone who can install, fix, or clean something in their home. 

Hire a Pro was a new product created to better connect neighbors to local service providers.

Both the neighbors and the pros would benefit from time savings, fast online payments, and increased mutual trust. 

This was the largest product to date for which I led content strategy. I worked with 3 product designers, 2 product managers and countless engineers.

As the sole content designer on the team, I needed to craft experiences from scratch that managed expectations for both user audiences (neighbors + businesses), ensured transparency in process and pricing, and clarified payment and legal terms to ensure Nextdoor was a place where these relationships could thrive.

How it worked

A home service provider would activate the Hire a Pro feature so they could provide quotes, book jobs, collect payments, and build their local word-of-mouth reputation on Nextdoor. 

Neighbors were able to get trusted, expert help in just a couple of clicks.

The biggest UX challenge was creating the Hire a Pro system for both sides of the transaction from scratch on top of our simple, under-designed inbox that at the time didn’t even have time stamps, read receipts, or support video uploads.

We had a lot of work to do to make this tool robust within these technical constraints.